Visiting the farmer
Shortly after purchasing the cigar shop in 1966, Maria and Martien got married. Maria worked in the shop, and Martien visited farmers to sell cigars. In 1968, their sons Harrie and Guus were born and a year later their third son Mark. At that time, grocers and other merchants visited livestock farmers quite often. Most farmers only went on Sunday to the village to attend church; otherwise, they would mostly stay within their business premises. Martien had success with his way of doing business and sympathetic chat. He soon received several requests from farmers to deliver products, in addition to cigars. One of his first clients was a cattle farmer who, due to expansion, could no longer keep his cows apart. Martien started looking for some form of visual identification and came with a plastic plate attached to a rope so that farmers could recognize their cows. This way, he kept farmers happy by offering the first ever tags for animals in the world. Farmers started asking many questions concerning various topics that Martien could sometimes answer, but most often he couldn't, but he would persever until he found a solution.This perseverence later turned out his key to success.